Charles Wilke

// charles

In my day-to-day, I'm the architect of Toast IQ's constitution, its top-level system instructions.

Before that, I spent years making games at Insomniac and crafting content for product at GoDaddy. Roles that taught me how technology earns its place in someone's day.

Through Fellow Vector, I partner with organizations to translate AI from an abstract trend into a usable capability.

That might mean shaping content strategies, designing AI-assisted workflows, building custom tools, or leading workshops that help teams understand how these systems can support their real goals.

I help small and mid-sized businesses make practical, grounded use of this technology. Not for efficiency's sake, but to reclaim time for the work that actually brings them joy.

Less hype, more attention to the conditions that let good work flow.

I work alongside you, not above you. No black boxes, no mystique.

I believe these tools should shorten the distance between you and the things you care about most.

Your craft, your people, your next meaningful thing.

Let's skip the trite "what can AI do" conversation. The better question is: what's keeping you from your joy? What would you build, explore, or finally get to if the tedious stuff just... took less time? That's where we start.

If you want to see what happens when this brain isn't consulting, check out the games, albums, Substack series, and other strange artifacts at my personal site!