Charles Wilke

// charles

In my day-to-day, I'm the architect of Toast IQ's soul. A senior product designer and proud parent of Toast's first steps into this brave new world.

Before that, I spent years making games at Insomniac and crafting content for product at GoDaddy. Roles that taught me how technology lands when real people have to use it every day.

Through Fellow Vector, I partner with organizations to translate AI from an abstract trend into a usable capability.

That might mean shaping content strategies, designing AI-assisted workflows, building custom tools, or leading workshops that help teams understand how these systems can support their real goals.

I help small and mid-sized businesses make practical, grounded use of this emerging technology. Not for efficiency's sake, but to reclaim time for the work that actually brings them joy.

I do this with less hype and a clear sense of what actually matters for our best work to effortlessly flow from us.

My approach is collaborative and human-centered.

I believe these tools should shorten the distance between you and the things you care about most.

Your craft, your people, your next meaningful thing.

Let's skip the trite "what can AI do" conversation. The better question is: what's keeping you from your joy? What would you build, explore, or finally get to if the tedious stuff just... took less time? That's where we start.

If you want to see what happens when this brain isn't consulting, check out the games, albums, Substack series, and other strange artifacts at my personal site!